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Grupa MTP, czyli d. Mi\u0119dzynarodowe Targi Pozna\u0144skie poczu\u0142y si\u0119 zawstydzone nowym logo stuletniej firmy i poszuka\u0142y sobie listka figowego, co by ten wstyd zas\u0142oni\u0107. Ca\u0142\u0105 akcj\u0119 psucia logo, bo Targi Pozna\u0144skie\u00a0 zepsuto ju\u017c wcze\u015bniej, nazwa\u0142y rebrandingiem marki. Stworzenie koncepcji marki powierzono, za bardzo du\u017ce pieni\u0105dze, globalnej agencji kreatywnej Dragon Rouge, <\/em>czyli pewnej firmie z Warszawy. Nagroda pod nazw\u0105\u00a0 \u201eTransform Awards Europe\u201d\u00a0 <\/strong>jest znacznie ta\u0144sza i mo\u017cna ja kupi\u0107 za niewiele ponad 1000 funt\u00f3w. Pieni\u0105dze kasuje, obrotny\u00a0 sk\u0105din\u0105d, angielski magazyn z bran\u017cy marketingowej \u201eTransform Magazine\u201d, kt\u00f3ry jest niedo\u015bcigniony w wymy\u015blaniu p\u0142atnych inicjatyw reklamowych. <\/p>\n\n\n\n
\u201eGrupa MTP zaj\u0119\u0142a trzecie miejsce w kategorii „Best Brand Architecture Solution<\/em>\u201d – jak pisz\u0105 na Targach, co tak naprawd\u0119 jest czwartym miejscem, bo to drugi br\u0105zowy medal a za Poznaniem s\u0105 jeszcze dwa medalowe miejsca po tytu\u0142em \u201ewysoko ocenione\u201d<\/em>
Znaj proporcje mocium panie
Grupa MTP rozsy\u0142a takie newsy : \u201ePresti\u017cow\u0105 nagrod\u0119 Transform Awards Europe za najlepsze praktyki w zakresie rozwoju marek korporacyjnych, produktowych i globalnych w Europie, podczas uroczystej gali w Londynie odebra\u0142 Przemys\u0142aw Trawa, prezes zarz\u0105du Grupy MTP (\u2026)<\/strong> To ogromne wyr\u00f3\u017cnienie i dow\u00f3d uznania dla pracy wykonanej na rzecz zbudowania nowego wizerunku Grupy MTP. Szeroka gama us\u0142ug, kt\u00f3re pozwalaj\u0105 nam kompleksowo realizowa\u0107 najwi\u0119ksze kongresy, targi i eventy, zosta\u0142a uj\u0119ta w nowoczesn\u0105 i sp\u00f3jn\u0105 form\u0119. Rebranding marki ze stuletni\u0105 tradycj\u0105 to bardzo du\u017ce wyzwanie, dlatego tak presti\u017cowa nagroda napawa nas dum\u0105 i motywuje do dalszej pracy \u2013 m\u00f3wi Przemys\u0142aw Trawa, prezes zarz\u0105du Grupy MTP.\u201d<\/p>\n\n\n\n
Tak naprawd\u0119 to jest fakenews. Tzw. konkurs \u201eTransform Magazine\u201d ma 41 temat\u00f3w, w ka\u017cdym jest minimum pi\u0119ciu nagrodzonych, tematy s\u0105 r\u00f3wnowa\u017cne, z subtelnymi r\u00f3\u017cnicami w tre\u015bci.
Czyli Grupa MTP jest jednym z 200 nagrodzonych za w\u0142asne pieni\u0105dze w \u017ca\u0142osnym konkursie. Ale prezes do Londynu polecia\u0142 mimo wirusa. <\/p>\n\n\n\n
Grupa MTP, czyli d. Mi\u0119dzynarodowe Targi Pozna\u0144skie poczu\u0142y si\u0119 zawstydzone nowym logo stuletniej firmy i poszuka\u0142y sobie listka figowego, co<\/p>\n","protected":false},"author":3,"featured_media":3747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-od-redakcji"],"yoast_head":"\n
Listek figowy - Expovortal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expovortal.com.pl\/od-redakcji\/listek-figowy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Listek figowy - Expovortal\" \/>\n<meta property=\"og:description\" content=\"Grupa MTP, czyli d. 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